Formulating pet food while balancing consumer ‘wants’

00:01:55 | April 5, 2017

It’s possible to meet consumer/pet owners wants as long as we aren’t compromising our pet’s needs, says Dr. Richard Butterwick, global nutrition advisor at the Waltham Centre for Pet Nutrition at the 2017 Petfood Forum. For example, we know from science there is no specific benefit for animals from eating GMO-free cereals. However, we can formulate foods that are nutritious for the pet and GMO-free for the pet owner.