How to successfully market pet food products to Millennials

00:04:41 | April 4, 2017

Millennials are the leaders in pet ownership, but are serial avoiders of anything that resembles regular marketing, says Bob Wheatley, CEO of Emergent at the 2017 Petfood Forum. We’ve learned to better understand what motivates people to buy pet food products, and we’ve assumed it’s based on scientific information but they are instead based on emotion.