Strategies for rebranding a pet food product

00:02:08 | August 18, 2016

Rebranding can transform a pet food companies’ image. The case of Oxbow Animal Health is discussed by Melissa Ross, director of marketing for Oxbow Animal Health, and Stefan Hartung, creative director at Ideas that Kick. Hartung says that a company must think long-term when they rebrand a product.

, ,