How to handle a pet food crisis in the age of social media

00:02:05 | April 4, 2017

When pet owners reach out to a brand with a question or clarification they usually contact a company via social media, says Dr. Melissa Brookshire, founder of North River Enterprises. Pet food companies must have an immediate response to these inquiries within minutes as opposed to days and should not ignore negative posts even if they are inaccurate or contain false information.