Emerging trends in pet specialty retail

00:02:11 | April 4, 2017

The pet specialty retail channel is still experiencing the premiumization trend of natural, freeze-dried, raw pet food and limited ingredient diets going on very strongly. However, the pet specialty channel also has been more challenged by the migrating premiumization into the grocery and e-commerce channels, says Maria Lange, business group director for Gfk Point-of-Sale Tracking at the 2017 Petfood Forum.