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Watch the latest pet food videos from Petfood Industry editors and learn about advances in dog and cat food nutrition, pet food processing and manufacturing, pet nutrition and human food trends impacting pet food ingredients and marketing practices.

Improving pet food smell to increase brand loyalty

Now more than ever, the smell of pet food matters! Seeing a pet enjoy a meal is one of the special pleasures of pet ownership. But unpleasant odors can reduce the owner’s appreciation of the pet’s meal experience. For pet food manufacturers, improving the smell of pet food can be efficient way to upgrade pet owner meal experience, build consumer trust and establish a positive brand image. This webinar is sponsored by Diana Pet Food and presented by Petfood Industry and WATT Global Media.