Pet food trends driven by transparency, consumer ‘wants’

00:03:33 | April 5, 2017

Consumers want true transparency of how dog and cat food products are bought to market. This includes how we talk to pet owners about these products and what they are sharing with other pet owners. Pet owners want to hear from their peers and not just the company, says Chris Mondzelewski, general manager of pet specialty for Mars Petcare North America at the 2017 Petfood Forum.