How three pet specialty trends are driving the market

00:02:47 | April 19, 2016

Grain-free is growing 25 percent year over year and more grain-free pet food is coming into the market, says Maria Lange, business group director GfK pos tracking consumer choices at the 2016 Petfood Industry Forum. Raw frozen, dehydrated and freeze-dried are showing rapid growth year over year at around 70 percent in sales.