Emerging pet food trends: premium, value natural

00:01:41 | April 19, 2016

Value natural pet food sells 20 percent less than the other premium natural brands, says Maria Lange, business group director GfK pos tracking consumer choices at the 2016 Petfood Industry Forum. As Millennials are becoming a larger pet owning generation, these dueling segments will impact growing pet specialty market sales in the future.