How human food trends are shaping pet food products

00:01:38 | April 19, 2016

The natural pet food segment is growing 15 percent or more as mainstream consumers are more engaged in what they are eating and what they are feeding their pets, says Eric Pierce, director of business insights with New Hope Network at the 2016 Petfood Forum. Consumers are feeling a sense of distrust with the status quo and these trends have real momentum and exciting innovation happening in the pet food industry.