Introducing new, novel ingredients in pet food formulations

00:01:23 | April 4, 2017

Picking new and novel ingredients in pet food formulations can help differentiate a brand in the pet food market. For example, grain-free and natural pet foods are no longer specific to the pet specialty channel as some brands use premium ingredients, but are sold in the grocery channel for a lower price, says Dr. Ryan Yamka, Luna Science and Nutrition at 2017 Petfood Forum.

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